What We Do
At ARIQx, we help your team unlock customer secrets and gain the clarity you need to make business decisions with confidence. Our award-winning team of researchers can help you segment your audience, uncover pain points, and craft personas and buyer journeys that matter.
Market Research
Confident business decisions require data. At ARIQx, we uncover customer insights that lead to action. We dig deep with modern qualitative and quantitative methods to understand your audience segments, what drives behavior, and what will set you apart.
Brand Trackers
Transform the way you track your brand’s performance against the competition. We recruit a custom consumer panel, and collect monthly data to track consumer perceptions, market trends, and competitive landscape over time. Gain actionable intelligence for confident strategic decisions.
UX & Product Research
At ARIQx, we’re on a mission to help businesses create extraordinary user experiences and develop game-changing products. Our in-depth research goes beyond surface-level insights, diving deep into user.
Corporate Training & Online Classes
Expert-led programs fuel professional growth and drive business success for your team, as they gain skill-building in research methodologies, consumer behavior, and data-driven decision-making. Custom training options available.
Trend Reports
Keep your finger on the pulse by tracking consumer behaviors and emerging trends shaping your industry. Get custom-curated syndicated reports for your sector or market. Fashion, technology, healthcare, finance, politics—our reports unveil trends.
Keynotes & Speaking Engagements
Bring unparalleled expertise and captivating insights to your next event. Our seasoned speakers deliver inspiring presentations with practical takeaways. Energize teams, inform stakeholders, and empower audiences.
Join 100+ leading brands
who rely on ARIQx for customer insights
ARIQx teamed up with Google to conduct a series of research studies to get the data needed to re-format ads for shopping, travel, local/maps, education, and jobs to improve engagement with a Gen Z audience in the US, Brazil, and India.
When Cox2M needs new market validation research to know what Internet of Things devices to take to market, they call on ARIQx Niche B2B studies include auto, construction, parks and recreation, traffic engineering, fuel tanks, and more.
Disrupting a traditional industry like medical malpractice insurance with a new business model is a huge risk. ARIQx provided qualitative and quantitative insights that validated the market and detailed which target audiences to focus on first—and what messaging would resonate for each.
IBM taps ARIQx for user testing and UX recommendations for new products to ensure that the navigation, content, visuals, and interaction matched the mental models of their target audiences.
When the Michigan Dental Association asked, “What young dentists need from a professional association?” they called in ARIQx to help ensure the longevity and continued success of their brand.
To help this retail chain understand how to increase visit frequency and basket size, ARIQx conducted ethnography through 100+ in-store shop-alongs and interviews. The ARIQx team was able to segment shoppers and pinpoint target audiences for new campaigns.
When a new venture-backed tech startup was struggling with price setting, ARIQx designed and implemented Van Westendorp surveys, a detailed quantitative pricing method, to help them understand the value to target consumers.
When a nonprofit asked, “What drives women to run for political office?” ARIQx launched a study on motivations with qualitative and quantitative research (e.g., interviews with elected officials, and cluster analysis from a large-scale survey of women considering a run).
OUR ETHOS
Results-Driven Customer Insights
There’s no point in doing research if you can’t apply it. ARIQx award-winning researchers deliver consumer insights that matter—actionable customer data you can immediately apply.
WHAT SETS US APART
Modern Research, Tested and Proven Worldwide
Research may be the most essential element you will invest in—because without a clear understanding of your audience and their emotional drivers, any strategy is a gamble. Our expert researchers do it right, with cutting-edge techniques that maximize your research investment.
GENERATIONAL RESEARCH
Gen Z is Now the Largest Living Generation
ARIQx (quite literally) wrote the book on Gen Z. We’ve been conducting targeted Gen Z research—in virtually every industry—for over 5 years. We go far beyond superficial stereotypes, helping you discover your personas: their mindset, preferences, and behaviors so you can build authentic lasting relationships and drive unparalleled success.
Trusted by today’s most innovative brands. Ranked by Clutch as a Top Market Research firm in the world.
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Harness the power of expert research for your brand or product.
Better listening • Better questions • Better outcomes
Book a time to start your free consult with a ARIQx researcher