Agency Partner in Market Research
At ARIQX , we specialize in one thing—expert research. We partner with agencies of all sizes to provide detailed market research and UX research. We help you get a solid foundation of who target customers are and their motivators and barriers for purchase—so you can create and implement strategic recommendations for your clients.
Enhance your deliverables with data-backed insights that help you speak the language of consumers, get the messaging right, and build strategy for your clients that help them differentiate themselves and stay ahead of the competition.
Expertise in Market Research & UX Research
Our seasoned team of researchers conducts comprehensive mixed-methods research, customized to your project needs. We provide statistical significance with quantitative work, and deep, nuanced insights with our qualitative analyses, ensuring a thorough understanding of the market landscape and consumer behavior. Read more on our approach to market research and UX & product testing.
Rich, Actionable Insights
Armed with a wealth of data and insights beyond demographics, we empower your agency’s strategic recommendations, enabling you to tailor your offerings, optimize client satisfaction, and maximize your client’s business outcomes. We provide a deep-dive into psychographics, including statistical modeling specifically for psychographic audience segmentation and detailed personas and journey mapping.
Flexible & Customized
We tailor our research methodologies to meet the unique needs and goals of your project, ensuring that the strategies implemented resonate with purpose and precision. When collecting qualitative research (e.g., interviews or video diary studies), we create playlists of video clips to put into presentations so your client can hear key themes echoed, directly from the voice of the consumer.
Flexible & Customized
As a small business, we customize deliverables to fit into what you need for your clients, including white-labeled reports in your own branding. You decide what’s best—we can present ourselves as members of your team, or as independent experts.
Success Stories - Impactful Partnerships
ARIQX teamed up with Google to conduct a series of research studies to get the data needed to re-format ads for shopping, travel, local/maps, education, and jobs to improve engagement with a Gen Z audience in the US, Brazil, and India.
When Cox2M needs new market validation research to know what Internet of Things devices to take to market, they call on ARIQX Niche B2B studies include auto, construction, parks and recreation, traffic engineering, fuel tanks, and more.
Disrupting a traditional industry like medical malpractice insurance with a new business model is a huge risk. ARIQX provided qualitative and quantitative insights that validated the market and detailed which target audiences to focus on first—and what messaging would resonate for each.
IBM taps ARIQX for user testing and UX recommendations for new products to ensure that the navigation, content, visuals, and interaction matched the mental models of their target audiences.
When the Michigan Dental Association asked, “What young dentists need from a professional association?” they called in ARIQX to help ensure the longevity and continued success of their brand.
To help this retail chain understand how to increase visit frequency and basket size, ARIQX conducted ethnography through 100+ in-store shop-alongs and interviews. The ARIQX team was able to segment shoppers and pinpoint target audiences for new campaigns.
When a new venture-backed tech startup was struggling with price setting, ARIQX designed and implemented Van Westendorp surveys, a detailed quantitative pricing method, to help them understand the value to target consumers.
When a nonprofit asked, “What drives women to run for political office?” ARIQX launched a study on motivations with qualitative and quantitative research (e.g., interviews with elected officials, and cluster analysis from a large-scale survey of women considering a run).
Harness the power of expert research for your brand or product.
Better listening • Better questions • Better outcomes
Book a time to start your free consult with a ARIQx researcher