Online Courses & Certificate Programs

Take the next step toward your personal and professional goals.

Popular Courses

Market Research Foundations

In this course, learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps.

UX Foundations: Storytelling

In this course, learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.

UX Research: Journey Mapping

In this course, learn how to research and capture your customer’s end-to-end journey through UX journey mapping.

Market Research: Qualitative

In this course, you will learn the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies.

Explore more courses by ARIQx researchers (available on LinkedIn Learning)

Overcoming Data Anxiety

Confident business decisions require data. But it’s easy to feel overwhelmed during the analysis phase of your research. What data is best to use? How do you make sense of it? How do you find the best patterns?

An Audience Segmentation (Case study)

In this course, learn how to conduct and apply audience segmentation studies to your own UX and marketing projects.

 
Advanced Journey Mapping (case study course)

What happens when a customer journey is not straightforward and linear? How do you represent a customer’s journey for a product that’s not a product at all, but a series of products, services, or interactions with your brand?

Mobile Diary Studies

In this course, learn how to capture snapshots of the moments that matter by conducting mobile diary studies through text, screen recording, or selfie videos.

Generational Design

In this course, you will learn about the differences between generations in regard to user experience and needs, and how to structure your projects to account for a wide range of potential users.

B2B

Learn best practices for qualitative and quantitative B2B market research planning and the key phases of the B2B consumer experience. Explore B2B buyer personas, journey mapping, surveys, stakeholder interviews, budgeting strategies, and more.

 
Qualitative

In this course, you will learn the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies.

Journey Mapping

In this course, learn how to research and capture your customer’s end-to-end journey through UX journey mapping.

Storytelling

In this course, learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.

Market Research Foundations

In this course, learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps.

How we do it

Your brand’s success relies on more than just great products and catchy slogans. It’s about understanding how your brand is perceived out there in the wild. Our research services help you evaluate brand perception, measure customer satisfaction, and assess your brand’s reputation. Armed with these insights, you’ll be able to spice up your brand image, forge deeper customer connections, and create a loyal fan base that keeps coming back for seconds. Our brand health trackers even do this over time.

Harness the power of expert research for your brand or product.

Better listening • Better questions • Better outcomes

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