Ariqx Admin

March 8, 2024

Unlocking B2B Market Insights: DIY Recruiting Made Simple

Understanding your market is important for success in the ever-changing business environment of today. This means delving deeply into the thoughts of possible partners, customers, and rival businesses for B2B businesses. Although it is possible to outsource market research, many companies are choosing to take a more active approach and control their insights through DIY recruiting.
March 8, 2024

Cracking the Code: Understanding B2B Buyers’ Minds in 4 Key Questions

In the intricate realm of B2B marketing, understanding the journey of a buyer is akin to deciphering a complex puzzle. To truly connect with potential clients and guide them through the sales funnel, marketers must delve deep into the mindset of their audience. By asking the right questions, they can unravel the motivations, challenges, and decision-making processes that shape the buyer’s journey. Here, we explore four essential questions that illuminate the path to B2B marketing success.
March 8, 2024

8 Marketing Lessons from Squid Game for Your 2022 Strategy

Discover how the global phenomenon Squid Game can revolutionize your marketing strategy in 2022. Explore key lessons in audience understanding, visual branding, emotional storytelling, and more to elevate your brand's impact and engagement.
March 8, 2024

5 Qualitative Research Methods

In the field of research, it is essential to understand the complex nature of human behavior, motives, and experiences. Qualitative research methods go deeper into the qualitative components of human incidents, while quantitative methods offer useful statistical information. Qualitative research provides an array of insightful information, including identifying feelings to investigating societal details.
March 2, 2024

A Tale of Two Colas: The Rise, Fall, and Lessons of New Coke

Step back into the 1980s and witness the clash between two soda giants, Coca-Cola and Pepsi. Discover how the introduction of New Coke shook the industry, teaching valuable lessons about consumer loyalty and the power of tradition
March 2, 2024

The Success behind Netflix’s Marketing Strategy: A Crown Jewel in Content Marketing

Discover how Netflix's innovative marketing strategy, fueled by personalization and original content like "The Crown," has reshaped the entertainment landscape, setting new standards for success in the digital age.
February 27, 2024

Reviving Rome: How Ancient Wonders Inspire Modern Marketing

Dive into the world where ancient wonders meet modern marketing magic! Uncover the secrets of Rome's timeless allure as it inspires brands with its iconic architecture, epic narratives, and timeless aesthetics. Discover how cultural references and a touch of luxury elevate marketing campaigns to new heights!