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May 21, 2024
What is ARIQX Research? How does it help businesses?
Published by Ripti Verma on May 21, 2024
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What is ARIQX Research? How does it help businesses?

Meet Ariqx, your strategic partner in traversing the intricate realms of reports, market research, and surveys. With Ariqx at your side, control the power of insightful data analysis and skilfully crafted reports to drive your business forward with self-confidence and accuracy.
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April 5, 2024
5Consumer Behaviour Trends: A Roadmap for Success in 2024
Published by Ripti Verma on April 5, 2024
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5Consumer Behaviour Trends: A Roadmap for Success in 2024

The landscape of consumer behaviour is continuously changing due to changes in culture, socioeconomic conditions, and technology improvements. As we step into 2024, businesses need to stay ahead of the curve by understanding emerging trends and adapting their strategies accordingly. From the rise of conscious consumerism to the omnipresence of digital experiences, let’s explore what lies ahead in the realm of consumer behavior.
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March 22, 2024
Lost Connection: Assessing LinkedIn’s Disconnect with Gen Z
Published by Ripti Verma on March 22, 2024
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Lost Connection: Assessing LinkedIn’s Disconnect with Gen Z

LinkedIn faces a pivotal challenge with Generation Z users who prioritize authenticity and visual storytelling. Emily, a recent graduate, found LinkedIn's formal atmosphere stifling, seeking connection elsewhere. Meanwhile, Alex, a graphic designer, struggled to showcase her creativity due to platform limitations. To remain relevant, LinkedIn must adapt to Gen Z's preferences for genuine interactions and visually engaging content
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March 15, 2024
Marketing Books Every Marketer Must Read
Published by Ripti Verma on March 15, 2024
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Unlocking Success: The Top 5 Marketing Books Every Marketer Must Read in 2024

Dive into the world of marketing with these essential reads for 2024. From leveraging social media and harnessing data to crafting global strategies and embracing AI, these books offer actionable insights and strategies to thrive in today's dynamic landscape. Whether you're a seasoned marketer or just starting out, discover the keys to success and make your mark in the world of marketing.
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March 8, 2024
Published by Ariqx Admin on March 8, 2024
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Unlocking B2B Market Insights: DIY Recruiting Made Simple

Understanding your market is important for success in the ever-changing business environment of today. This means delving deeply into the thoughts of possible partners, customers, and rival businesses for B2B businesses. Although it is possible to outsource market research, many companies are choosing to take a more active approach and control their insights through DIY recruiting.
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February 16, 2024
Published by Ripti Verma on February 16, 2024
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The Evolution of Market Research: From Traditional to Digital and Customer-Centric

In today’s fast-paced and ever-changing business landscape, market research plays a crucial role in understanding customer preferences and staying ahead of the competition. Over the years, market research methodologies have evolved significantly, transitioning from traditional methods to digital approaches that focus on customer-centricity. In this article, we will the fascinating journey of market research, delving into the transformation from traditional to digital techniques and the growing emphasis on customer-centricity.
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