February 16, 2024

5 Marketing Strategies to boost ROI With Audience Personas

Imagine a colorful cast of characters, each representing a different group of people who might buy your product or service. By understanding what makes these characters tick, you can create marketing that really speaks to them. Think of it like choosing the right words and tone to talk to your best friend versus your grandma – you want to connect in a way that feels natural and makes them want to listen.