market research

May 21, 2024

What is ARIQX Research? How does it help businesses?

Meet Ariqx, your strategic partner in traversing the intricate realms of reports, market research, and surveys. With Ariqx at your side, control the power of insightful data analysis and skilfully crafted reports to drive your business forward with self-confidence and accuracy.
April 4, 2024

Customer-Driven Pivots: Fast and Effective

Making strategic changes to a business model, product, or service based on information obtained from customer research is known as a customer-driven pivot. We explore the fundamentals of customer-focused pivots in this article, including their significance and practical implementation strategies for businesses.
March 12, 2024

Video Revolution: How It Enhances Your Market Research Strategy

In the dynamic landscape of modern business, embracing the video revolution can significantly enhance your market research strategy. By leveraging the power of video, businesses can engage audiences more effectively, visualize data for deeper insights, and humanize the research process. Discover how incorporating video into your market research efforts can drive actionable results and propel your business forward.
March 12, 2024

Bridge the Gap: 4 Ways to Connect with Customers and Test New Product Demand

Usability testing helps make things easy for people by checking if websites, apps, or products are user-friendly. It looks at how real people use things, finding out what works well and what doesn't. By understanding users and fixing problems, it ensures that products are easy and enjoyable to use.
February 23, 2024

Stay or Stray: Cracking the Code of Customer Loyalty through Market Research

Discover the secrets of customer loyalty with our comprehensive guide! Learn how market research can help your business stay ahead in today's competitive landscape, fostering lasting connections with customers who stay, not stray.
February 16, 2024

The Evolution of Market Research: From Traditional to Digital and Customer-Centric

In today’s fast-paced and ever-changing business landscape, market research plays a crucial role in understanding customer preferences and staying ahead of the competition. Over the years, market research methodologies have evolved significantly, transitioning from traditional methods to digital approaches that focus on customer-centricity. In this article, we will the fascinating journey of market research, delving into the transformation from traditional to digital techniques and the growing emphasis on customer-centricity.