April 4, 2024

iHeart Radio’s Exclusive with Sarah Weise on Consumer Behavior

Discover the pulse of Gen Z consumer behavior in this exclusive iHeart Radio interview with Sarah Weise. Dive into insights on authenticity, diversity, purpose-driven consumption, and personalized marketing strategies to resonate with the digital-native generation. Tune in and stay ahead of the curve in today's ever-evolving marketplace.
March 22, 2024

The Truth Behind the Message: Brand Virtue-Signalling – Activism or Opportunism?

In today's consumer landscape, brand virtue-signaling has become both a powerful tool for showcasing corporate values and a potential minefield of authenticity. While some brands authentically align their actions with their stated values, others risk being perceived as opportunistic, merely capitalizing on societal trends for profit. Authenticity, transparency, and consistency emerge as the guiding principles for navigating this terrain, ensuring that brands foster genuine connections with consumers and build trust over time.
March 22, 2024

Lost Connection: Assessing LinkedIn’s Disconnect with Gen Z

LinkedIn faces a pivotal challenge with Generation Z users who prioritize authenticity and visual storytelling. Emily, a recent graduate, found LinkedIn's formal atmosphere stifling, seeking connection elsewhere. Meanwhile, Alex, a graphic designer, struggled to showcase her creativity due to platform limitations. To remain relevant, LinkedIn must adapt to Gen Z's preferences for genuine interactions and visually engaging content
March 15, 2024

6 Tips to Craft the Perfect Marketing Story!

Crafting the perfect marketing story requires finesse and strategy. Understanding your audience, starting with a strong hook, and creating emotional connections are key elements. Authenticity and a clear call to action round out the recipe for success. Let your story be heard and drive results!
March 15, 2024

Focus Groups vs. One-on-One Interviews: Which is the best?

In the realm of qualitative research, the choice between focus groups and one-on-one interviews often reflects the delicate balance between group dynamics and individual introspection. While focus groups resonate with the vibrant synergy of collective brainstorming, one-on-one interviews offer a sanctuary for intimate dialogue and authentic connection. Each method holds the key to unlocking valuable insights into consumer behavior and preferences, guiding researchers on a journey of discovery where humanity and understanding converge.