Online behavior

March 22, 2024

Lost Connection: Assessing LinkedIn’s Disconnect with Gen Z

LinkedIn faces a pivotal challenge with Generation Z users who prioritize authenticity and visual storytelling. Emily, a recent graduate, found LinkedIn's formal atmosphere stifling, seeking connection elsewhere. Meanwhile, Alex, a graphic designer, struggled to showcase her creativity due to platform limitations. To remain relevant, LinkedIn must adapt to Gen Z's preferences for genuine interactions and visually engaging content