machine learning

February 16, 2024

The Evolution of Market Research: From Traditional to Digital and Customer-Centric

In today’s fast-paced and ever-changing business landscape, market research plays a crucial role in understanding customer preferences and staying ahead of the competition. Over the years, market research methodologies have evolved significantly, transitioning from traditional methods to digital approaches that focus on customer-centricity. In this article, we will the fascinating journey of market research, delving into the transformation from traditional to digital techniques and the growing emphasis on customer-centricity.