March 22, 2024

Aunt Jemima’s Name Change: What’s Different Now

In response to public outcry and social activism, Aunt Jemima underwent a significant transformation, retiring its name and imagery deeply rooted in racial stereotypes. This move reflects a broader trend among corporations to address issues of diversity, equity, and inclusion. By embracing change and confronting its past, Aunt Jemima sets an example of corporate responsibility and ethical branding for others to follow.