Digital age - ARIQX Customer Research and UX Agency

April 4, 2024

Published by Ripti Verma on April 4, 2024

Anonymous Reviews vs. Friend Recommendations

In the age of endless options, deciding between anonymous online reviews, and trusted friend recommendations can be daunting. While anonymous reviews offer candid opinions, friend recommendations provide personalized insights. Finding the right balance is key to making informed choices in a world inundated with information.

March 22, 2024

Published by Ripti Verma on March 22, 2024

Lost Connection: Assessing LinkedIn’s Disconnect with Gen Z

LinkedIn faces a pivotal challenge with Generation Z users who prioritize authenticity and visual storytelling. Emily, a recent graduate, found LinkedIn's formal atmosphere stifling, seeking connection elsewhere. Meanwhile, Alex, a graphic designer, struggled to showcase her creativity due to platform limitations. To remain relevant, LinkedIn must adapt to Gen Z's preferences for genuine interactions and visually engaging content