Blog - ARIQX Customer Research and UX Agency

April 4, 2024

What are the best strategies for recruiting and retaining Gen Z talent?

Published by Ripti Verma on April 4, 2024

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What are the best strategies for recruiting and retaining Gen Z talent?

In today's fast-paced job market, understanding how to recruit and retain Generation Z talent is crucial for organizational success. Born into a digitally connected world, Gen Z brings with them unique values and expectations. Discover how to leverage technology, highlight purpose-driven initiatives, and foster a culture of inclusion to attract and retain top Gen Z talent.

March 22, 2024

Aunt Jemima’s Name Change: What’s Different Now

Published by Ripti Verma on March 22, 2024

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Aunt Jemima’s Name Change: What’s Different Now

In response to public outcry and social activism, Aunt Jemima underwent a significant transformation, retiring its name and imagery deeply rooted in racial stereotypes. This move reflects a broader trend among corporations to address issues of diversity, equity, and inclusion. By embracing change and confronting its past, Aunt Jemima sets an example of corporate responsibility and ethical branding for others to follow.

March 22, 2024

Embracing Wisdom: “OK, Boomer” Has Never Sounded Sweeter

Published by Ripti Verma on March 22, 2024

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Embracing Wisdom: “OK, Boomer” Has Never Sounded Sweeter

In a world where generational divides often lead to misunderstanding and conflict, the phrase "Ok, Boomer" has undergone a remarkable transformation. Once a symbol of discord, it now carries a sense of sweetness—a recognition of the value in embracing the wisdom that comes with age. This shift represents more than just a linguistic evolution; it signifies a growing appreciation for the richness of intergenerational dialogue and the importance of mutual respect. As society grapples with complex issues, "Ok, Boomer" serves as a reminder of our shared humanity and the need for collaboration across generations.

March 22, 2024

How to Make People Listen: A Clever Trick to Get Attention to Your Story

Published by Ripti Verma on March 22, 2024

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How to Make People Listen: A Clever Trick to Get Attention to Your Story

In a crowded world, grabbing attention is vital. Whether you're a marketer or storyteller, the secret to success lies in "show, don't tell." Instead of stating facts, paint vivid pictures, create compelling characters, and offer immersive experiences to captivate your audience.

March 22, 2024

Published by Ripti Verma on March 22, 2024

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Empathy: The Bridge to Human Connection

In a world where divides seem to deepen by the day, empathy stands as a beacon of hope, illuminating the path to understanding and unity. It serves as the bridge that connects us, regardless of our differences, forging bonds of compassion and shared humanity. In this article, we explore the profound impact of empathy and how it transforms relationships, communities, and the world at large, with real-life examples that highlight its transformative power.

March 22, 2024

Published by Ripti Verma on March 22, 2024

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The Truth Behind the Message: Brand Virtue-Signalling – Activism or Opportunism?

In today's consumer landscape, brand virtue-signaling has become both a powerful tool for showcasing corporate values and a potential minefield of authenticity. While some brands authentically align their actions with their stated values, others risk being perceived as opportunistic, merely capitalizing on societal trends for profit. Authenticity, transparency, and consistency emerge as the guiding principles for navigating this terrain, ensuring that brands foster genuine connections with consumers and build trust over time.

March 22, 2024

Lost Connection: Assessing LinkedIn’s Disconnect with Gen Z

Published by Ripti Verma on March 22, 2024

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Lost Connection: Assessing LinkedIn’s Disconnect with Gen Z

LinkedIn faces a pivotal challenge with Generation Z users who prioritize authenticity and visual storytelling. Emily, a recent graduate, found LinkedIn's formal atmosphere stifling, seeking connection elsewhere. Meanwhile, Alex, a graphic designer, struggled to showcase her creativity due to platform limitations. To remain relevant, LinkedIn must adapt to Gen Z's preferences for genuine interactions and visually engaging content

March 22, 2024

From Crisis to Innovation: Rethinking Business in a Post-COVID World

Published by Ripti Verma on March 22, 2024

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From Crisis to Innovation: Rethinking Business in a Post-COVID World

After the chaos of COVID-19 settles down, businesses face a big decision: do they stay stuck in crisis mode or do they seize the chance to make things better? This excerpt talks about how businesses can turn tough times into opportunities. It's like a story of businesses sailing through rough seas, using flexibility, smart technology, and a clear sense of why they exist to find their way. In this uncertain world, being tough and creative is key to making it through and coming out stronger on the other side.

March 22, 2024

Published by Ripti Verma on March 22, 2024

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Jingle All the Way to Marketing Success: 5 Gifts You’ll Love

Celebrate the holiday season with our curated list of five festive must-haves for marketers. From personalized campaigns to eye-catching visuals, engaging social media content, and data-driven insights, these essentials will help you spread Christmas cheer and sleigh your marketing strategy. 'Tis the season for unforgettable campaigns and meaningful connections!